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THE 2022 COMMERCIALS CONTRACT CHANGES EVERY ADVERTISER AND PRODUCER NEEDS TO KNOW
Unpredictable usage… budget overages… and complicated digital media classifications.
The previous SAG-AFTRA’s Commercials Contract didn’t come without its challenges for all parties involved.
It was
difficult for advertisers to calculate the budget under the per use/unit structure.
And union members never knew how much they should actually be paid.
That’s why the 2022 SAG-AFTRA Commercials Contract changes were so critical.
Under these new changes, advertisers and union members alike see benefits like never before.
Among these benefits, advertisers will be able to more accurately budget and union members will be more fairly compensated for new digital categories work.
But with more fair compensation for union members means more costs for
advertisers.
And navigating these costs and getting the most for your budget can still be a challenge– even under a more "simplified" contract.
CMS Productions,4223 Glencoe Ave, Suite A200, Marina Del Rey, CA 90292
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