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Sacramento, CA -- The Shipyard , one of the nation’s fastest growing agencies in 2023 (Adweek), has launched its latest high impact campaign for Visit California. Called “Let's Play,” the campaign is anchored by a joyful spot that highlights California’s adventurous spirit and underscores the iconic state’s status as the ultimate playground. Visit California conducted global research to validate its first brand-positioning evolution in more than a decade and what came forward was the very powerful and important... Read more...  Directed by Federico Mazzarisi, “Game Time” features videogame star Leslie Ann Fu, aka Fuslie, in a bid to attract a younger demographic
LOS ANGELES -- In a new, fast-paced Lexus spot, produced by Quriosity Productions , a young female gamer takes to her computer to chat with her male esports teammate before they get into their respective NX models to meet up for a professional gaming tournament. Titled “Game Time,” the spot was created by the advertising firm, IW Group, and features 100 Thieves streamer and content creator Leslie Ann Fu, aka Fuslie. The spot was directed by Federico Mazzarisi, who lends his characteristically bold visual... Read more... 
DALLAS -- In its latest project for Nexstar Media Group, Inc.’s NewsNation, Stephen Arnold Music (SAM), The World Leader In Sonic Branding®, created sonic branding for The Hill Sunday with Chris Stirewalt . The work builds on the sonic signature that SAM created last year for the weeknight panel discussion show, The Hill , and takes it in an engaging new direction that sets it apart from other Sunday news and political coverage programming. SAM has been providing sonic branding for shows and promos... Read more...  Jay Larson’s star-studded comedy short is a departure - and a coming home - for this commercial editor
LOS ANGELES -- Jason Lucas of bicoastal Union has edited comedy spots for directors like Frank Todaro (Honda/RPA), Jeff Bitsack (Build.com/Vitro), and Nick & Charles (Amazon/XCM). At the same time, he has performed standup comedy on the regular at the famed Comedy Store. These two worlds come together in his latest project, ANY ASSHOLE, the short film directing debut of longtime standup Jay Larson. Produced by Tim Case and heralding Larson’s arrival as a spot director in the Supply & Demand lineup,... Read more... 
Austin, TX -- Robinson Helicopter Company unveiled their first major global marketing campaign, “Climb Higher,” led by Hometeam Global Content and agency Multiplier . The series features the indispensable role that Robinson helicopters play in bridging the gaps between people, places, and possibilities, enabling operators to accomplish a wide range of missions with unparalleled accessibility, efficiency, and effectiveness. “At Robinson Helicopter, we are dedicated to designing and building helicopters that... Read more...  Amidst licensing and royalty battles over popular music, brands can more efficiently reach audiences by taking control of their sonic image.
DALLAS -- A dispute over royalties between music publishers and social media platforms is currently making headlines worldwide. Songs by some of the best loved artists are being scrubbed from social platforms because licensing agreements for their music were not renewed. Thousands of popular videos are being pulled down or put on mute, a huge loss for platforms and their users. These disputes offer stark lessons for anyone wishing to incorporate popular music into their media…especially brands. While it... Read more... 
BROOKLYN -- Open Swim’s Director/Founder Bradley J. Ross utilizes a bespoke model to fulfill Nutrafol’s need for varied content across channels. The new work is focused on real stories and is unique to the Nutrafol brand. The collaboration on the 2024 campaign comes after a long-standing, innovative creative partnership between Open Swim and Nutrafol. To view some of the new work from the campaign, go here: https://openswim.com/work/nutrafol/ Open Swim has created over 100 Nutrafol deliverables since their... Read more...  The Conservancy of SW Florida campaign earned three honors out of AAF Southwest Florida (SWFL)
TAMPA -- Full-service, Emmy ® Award-winning creative video agency Diamond View has snagged three ADDY Awards, including the coveted Judge’s Choice award, at the 2024 Regional American Advertising Awards out of AAF SWFL. The organization granted all three awards to the same project: the institutional video for the 60th anniversary of the Conservancy of Southwest Florida, a cinematic exploration of the Conservancy’s founding in Collier, Florida. The video illustrates the Conservancy’s continued challenges... Read more...  Created in partnership with Johannes Leonardo, the iconic rockers reluctantly promote the March 18 entry deadline for the AMP Awards.
NEW YORK -- Imagine that you’ve coaxed iconic rockers Alice Cooper and John Oates to appear in short videos promoting the final entry deadline into your advertising awards competition for music and sound, only to learn that they have no idea what it is. On top of that, they’re a bit confused as to why they’ve been asked to do something for an event they’ve never heard of in the first place. Their managers will hear about this. So will the advertising community when they get a look at these two short comedy... Read more...  Clever short films announce extended deadline of March 12th
NEW YORK -- In two comic short films released today by AICP to promote entry to the AICP Awards, we get a sense of just how hard it can be to create “museum-worthy ads,” given the amount of “creative input” built into advertising’s unique and at times frustrating approvals process. In “ Museum-Worthy ,” we open on Vincent Van Gogh working in his studio as two account people, dressed in period clothes but spouting contemporary marketing-speak, bring unwelcome feedback on his classic “Starry Night.” “The... Read more... 
HOLLYWOOD -- Creative editorial, color and finishing studio The Saw has added award-winning Senior Colorist Scott Klein. Known for his work on Outer Banks , Empire , Unsolved Mysteries and Bosch, Klein will continue to tackle episodic and long-form narrative assignments, while expanding into unscripted content including awards shows, reality TV and music specials, genres where The Saw has roots. Upcoming projects include season two of Outer Banks. Klein says that he is excited for the opportunity to team up... Read more... 
NEW YORK -- Heard City recognizes Mixer & Sound Designer, T. Terressa Tate for her ongoing creative contributions to the boutique audio post-production studio. T.’s exceptional work has garnered praise from Ad Forum, Cannes, AICP, and the One Show. The work includes campaigns for the WNBA, Nissan, Oscar Mayer, Modelo, Nike, Uber, and HBO’s Random Acts Of Flyness. Her best-known work includes videos for Beyonce’s “Diva,” “If I Were a Boy,” and “Single Ladies” (in which you can hear her laugh at the end... Read more...  Harbor NYC to Host 2024 Film Craft Judging Sessions
NEW YORK -- New York Festivals Advertising Awards ® proudly announces Harbor as the esteemed host of the 2024 Advertising Awards Film Craft Executive Jury, with Harbor’s visionary Zak Tucker serving as the Jury Chair. Zak Tucker, the Co-Founder and CEO of HARBOR , commands a top-tier, global production, and post-production studio that serves the feature film, episodic, and advertising industries. With over two decades of strategic disruption, he played a pivotal role in creating the industry's first end-to... Read more...  Industry leaders to offer end-to-end media asset management and monetization platform
PARIS and DENVER -- Dalet , a leading technology and service provider for media-rich organizations, and Veritone, Inc. (NASDAQ: VERI), a leader in designing human-centered AI solutions, today announced a technology partnership that integrates the Dalet Flex media workflow ecosystem with Veritone’s AI-powered Digital Media Hub (“DMH”), featuring its commerce and monetization capabilities. The integration enables a seamless workflow from content creation through production, curation, packaging and distribution,... Read more...  The 2024 release from Boris FX delivers new 3D tracking, new tracking and rotoscoping tools, and significant performance gains.
BOSTON -- Mocha Pro , the film and video industry’s most popular planar tracking plugin, integrates SynthEyes’ blazing-fast 3D tracking into its Academy Award-winning toolset. The robust new feature enables seamless matchmove compositing, animations, and motion graphics creation within the well-known workflow favored by top visual effects artists. “Today’s visual effects work includes a massive amount of CG content that needs to blend flawlessly with live-action. We’re excited to give the visual effects... Read more...  Serena DC and Michael Mazzola Join Mexican Investigator Jaime Maussan at Los Angeles Press Conference
Los Angeles, CA -- In January 2024, two award-winning, Los Angeles-based investigative filmmakers, Serena DC and Michael Mazzola, took a trip together to Mexico City to prove that the “alien mummies” which had been presented by iconic Mexican Investigator Jaime Maussan in Mexico City on September 13, 2023, before the Mexican Congress, were, indeed fakes. Much to their surprise, DC and Mazzola discovered that the bodies Maussan had presented there that day were, in fact, a new species of Humanoid previously... Read more...  Celebrating its 10th Year Anniversary, Contact In The Desert Will Take Place May 30 - June 3 in Indian Wells, CA
LOS ANGELES -- The tenth annual Contact In The Desert (CITD) will take place May 30 th - June 3 rd , 2024 at the beautiful Renaissance Resort and Spa in Indian Wells, CA, with over 125 lectures, panels, and workshops presented by the world’s leading and most prestigious experts in the fields of Ufology, Artificial Intelligence (AI), Science, Ancient Civilizations, Space Exploration and more. One day and five-day passes can be purchased here: https://contactinthedesert.com/buy-tickets/ More information can be... Read more... 
Asheville, NC -- Warning: Featured happenings in this edition of Ultimate Events are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within world-class entertainment experiences, and connect with those who inspire you. Now, the online learning revolution is flourishing, with more variety and access than ever. Invitations to learn, grow, and engage are soaring; what’s your move? Follow this link for the... Read more... MySHOOT Profiles
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